Before you create another post, answer these four questions.
FREE 20-MINUTE CONTENT EXERCISE
The Content Angle helps you work out what you're saying, who it's for and why it matters before you waste another hour creating content that isn't supporting your business.
For years in TV news, I had to answer that question every single day.
Having a story was never enough.
Before anything went to air, I had to know who it was for, why they should care, and what they were meant to take away from it. No angle, no story. It didn't matter how interesting I thought it was.
Your content works exactly the same way.
If you're constantly wondering what to post, or you're posting consistently but it doesn't seem to be doing anything for your business the problem might not be your ideas.
It might be the angle.
It takes twenty minutes
Read it once, and you'll have four questions you can run any post through in about ninety seconds.
One of the four questions is something I see business owners overlook all the time and it can completely change what you decide to post next.
What you'll work out in 20 minutes
You'll get four simple questions to help you work out:
who your content really needs to speak to
how to connect what you're posting to your business
whether you're building the right reputation online
and the newsroom trick I still use to turn an idea into a piece of content worth paying attention to
Plus, a final check to run before you hit publish.
Who's this from?
Hi, I’m Emma, founder of Digital Mother.
Before I became a social media and content strategist, I spent 12 years working in TV news including nine years at GMTV and Good Morning Britain as a reporter, producer and news editor.
That’s where I learnt something I still use every day:
A good story isn’t enough. You need to know the angle.
In a newsroom, I had to quickly work out who a story was for, why they should care and what would make them stop and pay attention.
Now I use those same skills to help female founders create content with purpose, so they’re not just posting for the sake of posting, but building their visibility, demonstrating their expertise and supporting the business they want to grow.
The Content Angle brings those two worlds together: what I learnt making stories matter on TV, and what I now teach business owners about making their content matter online.
Questions
Is it really free? Yes.
Will you email me constantly? No. You'll get the PDF, then occasional emails about what I'm doing. Unsubscribe whenever you like.
Is this just for Instagram? No — it works for LinkedIn, email, anywhere you're publishing.
I've been doing this for years, is it too basic? Question one might be. Questions two and four are the ones experienced people tell me they'd never thought about.