Privacy Policy (Digital Mother)

Last updated: 19th February 2026
Website: digitalmother.co.uk
Controller: Emma Peries trading as Digital Mother (“Digital Mother”, “we”, “us”, “our”)
Contact: emma@digitalmother.co.uk 

1) What this policy covers

This Privacy Policy explains how we collect, use, store, and share your personal data when you:

  • Visit our website

  • Enquire or contact us

  • Purchase a membership, 1:1 service, digital product or subscription

  • Use our member portal and resources

  • Join live sessions (e.g., Zoom)

  • Join community spaces (e.g., WhatsApp)

  • Subscribe to emails or download freebies

  • Book calls or sessions

2) The personal data we collect

Depending on how you interact with us, we may collect:

Identity & contact data

  • Name

  • Email address

  • Phone number (e.g., for WhatsApp support/community)

  • Business name and social handles (if provided)

Transaction data

  • Purchase details (what you bought, date, amount)

  • Billing details (processed by our payment providers: we do not store full card details)

Account / membership data

  • Login and access details for our portal (where relevant)

  • Onboarding responses and preferences you provide

Communications data

  • Emails/messages you send us

  • Support requests

  • Feedback, testimonials (only published with your permission)

Technical / usage data

  • IP address (may be collected by our website host/analytics)

  • Device/browser information

  • Pages viewed and interactions (via analytics/cookies)

Live session / community data

  • Your display name, video/audio participation and chat comments during live calls (if applicable)

  • Messages you post in WhatsApp communities (processed by WhatsApp/Meta)

3) How we use your data (and our lawful bases)

Under UK GDPR, we must have a lawful basis for processing your data. We use your data:

A) To provide what you purchased (Contract)

  • Process your order and deliver membership access/services

  • Provide support, feedback, and communications about your purchase

  • Manage bookings for 1:1 sessions or intensives

B) To run and improve our business (Legitimate interests)

  • Respond to enquiries and customer support

  • Manage the community experience and uphold conduct standards

  • Improve our services and website

  • Prevent fraud or misuse of access

C) For marketing (Consent or Legitimate interests)

  • Send newsletters, updates, and offers if you opt in

  • If you are an existing customer, we may send relevant updates about similar services (you can opt out anytime)

D) Legal obligations (Legal obligation)

  • Keep records for tax/accounting

  • Comply with legal requests where required

4) Email marketing

If you subscribe to our emails, you can unsubscribe at any time using the link in the footer of any email.

We may use an email marketing provider to manage lists and deliver emails (your data is processed securely by them).

5) Who we share your data with

We only share personal data with trusted third parties when necessary to run our services, such as:

  • Website host/platform (Squarespace)

  • Payment processing (Squarespace Payments / Stripe / PayPal)

  • Email marketing provider (Mailerlite)

  • Scheduling/booking tools (TidyCal)

  • Video/conferencing (Zoom)

  • Calendar link provider (AddCal)

  • Community platform (WhatsApp/Meta)

These providers process your data under their own privacy policies and terms. Where required, we have agreements in place (e.g., Data Processing Agreements).

6) International transfers

Some of our providers may store/process data outside the UK. Where this happens, we take steps to ensure appropriate safeguards are in place (such as UK adequacy regulations or approved contractual protections).

7) How long we keep your data

We keep personal data only as long as necessary for the purposes described above, including:

  • Customer and transaction records for legal/accounting purposes (typically up to 6 years in the UK)

  • Marketing data until you unsubscribe or request deletion (subject to legal requirements)

  • Membership/service records for support and delivery

8) Your rights (UK GDPR)

You have rights including:

  • Access to your data

  • Correction of inaccurate data

  • Deletion of your data (where applicable)

  • Restriction of processing

  • Objection to processing (including marketing)

  • Data portability

  • Withdraw consent at any time (where consent is the basis)

To exercise your rights, email emma@digitalmother.co.uk.

9) Security

We take reasonable steps to protect your data. Access is limited to those who need it. Payments are processed securely by payment providers; we do not store full card details.

10) Children

Our services are not intended for children and we do not knowingly collect data from anyone under 18.

11) Complaints

If you have a concern, please contact us first at emma@digitalmother.co.uk.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk/

12) Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date will show the most recent version.